Whether you are starting out in business or you have been in business a long time you will always be looking to make sales. The best way to make a sale is to look for only one customer.
You see customers are people that want to be treated like individuals. Some times ad campaigns talk about a shotgun approach where you fire off messages in a broad direction and hope something sticks and rifle approach where you aim directly t your target audience. When it come to making a sale you should always aim your rifle at a single customer.
The benefit to this is that your customer will feel that he or she is being looked after. If you go into a sale thinking of all the other sales you need to or want to make then you will not be paying attention to your customer that is right in front of you.
If you are paying attention to your one customer then you will be able to listen to that one customer and find out what their needs and wants are. Forget about everyone else, they will get their turn but right now the most important customer is the one you are targeting.
So where can I apply this approach? There are endless environments from internet sales to aerospace to advertising sales to the corner shop in fact any business you are in just give it a go and see how well it works. The next customer you have the pleasure of serving, make him feel like he is the only person in the world and spend just that extra bit of time getting to know him.
You will soon see how finding just one customer will turn boost your sales and your reputation.
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