Simplify your sales to grow your startup business!

Starting and growing any business is going to be about making sales. If you are making sales, you are in business if you are not making sales then you are not in business. So on that premise, you need to devise a system for making sales. So where to start?

Make it as simple as possible. Identify who the people or group of people who will buy your product or service, find out where they go to make that purchase and put yourself in front of them, shouting at the top of your lungs why they should buy from you and asking them for the sale.

I immediately think of the town crier selling newspapers on the street corner. In the path of the people walking to work and shouting out the main headline or hook, the reason for why someone would buy the newspaper is for the information.

What you need to think of is how to simplify the buying process for your customer. Do all the thinking for them and explain to them how why they should buy and how to go about buying and why its better to buy from you than from someone else.

Of course what works for one company or product may not work for yours so you need to test and learn and devise a system that works for your application. One simple tool to help you plan is AIDA which is used in advertising

A- Attention
I- Interest
D- Desire
A- Action

First grab their attention by shouting out what you do, stimulate their interest by relating it to the problem it solves then build their desire by showing them how it solves their problem and finally tell them what action they need to take to make it a reality in their life. If you want to watch this in action you can turn onto a home shopping channel on TV and watch the sales people. They demonstrate this process very well.

You need to repeat the process as many times as possible and you are in business.